The cardboard problem
Nobody wants
cardboard applicators.
Less than 1% of organic tampon purchases are cardboard. It's why UNICORN uses a plant-based applicator that looks and feels like plastic.
99%
<1%
of organic tampon sales use plastic-style applicators.
cardboard share of the organic tampon market
Source: Nielsen xAOC Data w/e 12/27/25
Fact-checking cardboard
The truth about
cardboard applicators.
Cardboard applicators have existed for decades and the market has consistently rejected them. The data is unambiguous. 99% of organic tampon purchases use a plastic-style applicator.
Facilities managers who stock cardboard in their restrooms aren't solving a sustainability problem.
They're creating an adoption problem and often discovering it the hard way.
"...I can’t tell you how having this product in the stall saved me. And I’m so thankful it’s not the crappy cardboard! I can be confident now."
-Voice from the Stall, 10/17/2024
Case studies
What happens when organizations try cardboard.
The $20k Tampon Lesson
After pushback on cardboard applicator tampons, one company switched to UNICORN and was forced to donated $20,000 of unused product.
Dartmouth College
After employees and students complained about cardboard applicator tampons, Dartmouth switched to UNICORN, improving satisfaction across campus facilities.
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